Role 4 Initiative: Innovative roly-poly number tumblers
Welcome to Role 4 Initiative, your one-stop shop for quality custom dice and other tabletop accessories at affordable prices.
We provide practical products for budget-minded gamers.
Role 4 Initiative is a small family owned company that was founded in 2009. We began as a home-based business reselling bulk dice on eBay.
We have since grown and expanded from our home to a 12,000 square foot warehouse and office space. We remain family-run with all 6 family members employed working full-time. We’ve grown from being a dice reseller to a company who develops our own products in-house. We provide a wide range of products including Diffusion dice, Dice boxes & rolling trays, Dice Towers w/ turn trackers, customizable DM screens, erasable Dungeon Tiles, reusable Dungeon Dressing stickers, pre-painted miniatures, and enamel pins.
As a larger middle-class family, we understand the needs of average folks who all face budgets and want to get the most value for their money. We focus on providing reasonably priced products of high quality and increased longevity and avoid inflating prices through Limited Editions or FOMO.
Our dice are made to be highly accessible to a variety of gamers. By maximizing the size of the fonts we use, as well as carefully selecting colors and ink designs for visibility, we produce dice that are very easy to read. Additionally, our dice are BIGGER than traditional sizes (about 30% BIGGER), making them easy to pick up and giving them a satisfying heft when rolled.
BIGGER,
BOLDER,
Higher Visibility. Where innovation meets inclusivity.
Home of the Arch’d4™
“The Arch’d4™’ would technically be called an extended cylindrical sphericon or an elongated version of a Steinmetz variant of a sphericon. We modeled this shape several years ago when we were looking for a better alternative to the traditional ‘caltrops’ tetrahedral d4. Introduced during our 2018 Diffusion Dice kickstarter, the Arch’d4™ has many advantages in that it is much easier to pick up, roll, read (top-faced and much bigger numbers), and you don’t have to worry about taking d4 damage to your foot when you step on it! And from an aesthetic point of view, the curves and chamfers of the shape really show off our beautiful color designs to their fullest!
“Our company name is a many-layered play on words. Obviously, a play on the D&D phrase ‘roll for initiative’, but also ‘Role’ puts an emphasis on role-playing games, the number 4 represents our four kids, who each play a distinct role in our business, and ‘Initiative’ emphasizes our efforts to keep in-person tabletop gaming active in this ever-increasing digital and isolating world of technology.”
John Federkins
President